About PR.WEB

We build SEO systems for businesses that want clients from Google

Not just rankings. Not just traffic. A system that brings enquiries, orders, and bookings — and scales when your business opens in the next city.

Check My Local SEO Potential →

10+

Years in SEO
& digital marketing

4.1M+

Organic visits for
Roll Club (2020–2026)

UA+EU

Ukraine, Poland
& European markets

$300→$1500

Growing avg. project
value through packaging

Ruslan Verdiev

Founder · SEO Strategist

@verdiev on Telegram

The founder

A practitioner,
not a theorist

Ruslan Verdiev founded PR.WEB after 10+ years working in SEO across Ukraine and the post-Soviet digital market. He started as a hands-on SEO specialist and grew into a strategist who thinks in business models, not keyword lists.

The insight that shaped PR.WEB: most local businesses don't need more SEO tactics. They need a system — one that's built around how their customers actually search, and structured so it can grow as the business grows.

The Roll Club case is the clearest example of that thinking: what started as a request to optimise one category became a 6-year project that helped a food delivery business scale from one city to 15+ and enter the Polish market.

📍

Build for cities, not just keywordsThe right structure today makes entering the next city ten times easier tomorrow.

📊

Clients, not rankings, are the metricTraffic without enquiries is a vanity metric. We measure what actually matters to a business.

🔁

SEO as infrastructure, not a serviceWhen SEO is built into how the site is structured, scaling becomes systematic — not a new project every time.

Our positioning

Why PR.WEB is not a typical SEO agency

Most SEO agencies optimise pages. We build systems. The difference shows up when a business wants to open in a new city, enter a new market, or reduce its dependence on paid ads.

We sell the business result, not the SEO service

Our goal isn't to rank you for a keyword. It's to find the local queries your ideal clients type — and make sure your business appears at that moment, in that city.

We build structure that scales

When we set up city pages, local keywords, and templates from the start, each new city you enter requires 10× less work. That's how Roll Club scaled to 15+ cities without rebuilding from scratch.

We know the local business model

We're not a generic digital agency that also does SEO. We understand the economics of local businesses — delivery margins, appointment-based conversions, franchise expansion, clinic patient acquisition.

We work across Ukraine and the EU

Strong base in Ukraine + direct experience in Poland (Warsaw and Wroclaw for Roll Club). We understand both markets and work with Ukrainian entrepreneurs expanding across Europe.

The team

Six people. One system.

A focused team where each person owns a part of the system — strategy, execution, content, links, management, development.

Ruslan Verdiev

Founder · SEO Strategy

Yuliia Solntseva

Project Manager

Artem Pyskovyi

SEO Specialist

Oleg Bobrov

Junior SEO

Masha Panova

Content Manager

Our main case

Roll Club — the project that proves the model

Local delivery in Kharkiv. No restaurant network. Weak SEO foundation. PR.WEB rebuilt the structure, built city pages, and created the infrastructure to scale — across 15+ Ukrainian cities and then into Poland.

4.1M+

SEO visits
2020–2026

286K+

SEO transactions
(actual orders)

203M+

Revenue from SEO
(UAH)

+308%

Traffic growth
2020 → 2024

1400+

Top-10 queries
in Poland

Read the full Roll Club case study →

How we think

The PR.WEB philosophy

We work with local businesses where Google is a critical acquisition channel. That shapes everything: how we structure sites, which keywords we prioritise, how we report, and how we define success.

Local intent is the most valuable traffic

"Dentist Warsaw" is worth a hundred "what is dentistry". We build for the queries where customers are ready to act.

Long-term over quick wins

SEO compounds. The Roll Club numbers in 2024 were built on 4 years of consistent work — not a one-time campaign.

Every city needs its own foundation

A single generic page doesn't serve multiple cities. We build the local structure that lets each new city launch with visibility.

Honest about what SEO can and can't do

We don't promise guaranteed rankings or overnight results. We build the structure and signals that improve your chances — and we report honestly on what's working.

What we're building at PR.WEB

→From $300 average project value toward $700–1,500+ through better packaging and case-driven positioning

→Strong lead flow from Ukraine + growing EU segment for Ukrainian businesses expanding abroad

→Moving from "SEO services" to "SEO system for local business growth and city scaling"

→Building the systems, packaging, and expert content to make that transition happen

Talk to the founder directly

Ruslan reviews every new project personally before we propose anything. No sales team, no cookie-cutter pitch.

@verdiev seo@prweb.pro